Features | December 08, 2022
2022 PEAK Awards Preview
By Brand Chain Staff
This year’s PEAK Award winners are challenging the status quo, going the extra mile to level up in every way possible. From automated spec sampling, to custom footwear, a next-generation virtual showroom and pivoting from print to cooler-making, these projects exemplify the exciting road ahead for the Brand Chain community.
Overall Winner: SpecConnect: A Perfect Match for Sales and Suppliers
American Solutions for Business (ASB)
When American Solutions for Business (ASB) wanted to help their sales associates find a way to grow business proactively, cross-company teams came together to create a proprietary platform that would connect sales associates with suppliers — a matchmaking service for promo experts that made spec sampling a cinch. Read more.
First Runner Up: Getting a Foot in the Door
SOLV
How can you stand out with prospective customers when they have dozens of options available and aren’t aware of the value you bring to the table? SOLV approached this question with a twist on the classic approach of “getting a foot in the door” — an outreach strategy using custom kicks and shoeboxes. Read more.
Second Runner Up: Not Your Grandfather’s Showroom — DFSExperience.com
DFS
The pandemic cut many companies off from the in-person meetings that once formed the foundation of customer relationships, and DFS was no exception. When faced with the question of how to stay connected with their customers in this new virtual world, they decided to send their showroom — and all the fun experiences that came with it — into customers’ hands. Read more.
Third Runner Up: A Cool Opportunity to Rethink the Client’s Brand
Cooley Group, Inc.
What do you do when temporary displays are no longer cutting it for a long term client? For the team at Cooley Group, it meant finding a long term solution that went beyond branding. With a lot of trust, testing and creative thinking, a little cooler created a big splash. Read more.
About PEAK Awards
Brand Chain's annual Print Excellence and Knowledge (PEAK) Awards highlight unique and successful brand solution applications. Learn more about these awards and the submission process here.
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